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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~person:"Babakus, Emin"
~person:"Dagger, Tracey S."
~person:"Donnell, Lisa Victoria"
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Cause-related marketing"
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Beziehungsmarketing
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Consumer behaviour
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3
Dienstleistungsqualität
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Babakus, Emin
Dagger, Tracey S.
Donnell, Lisa Victoria
He, Hongwei
Bruhn, Manfred
2
Jha, Subhash
2
Paulssen, Marcel
2
Roulet, Raphael
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Vlachos, Pavlos A.
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Yavas, Ugur
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European journal of marketing : EJM
The journal of consumer marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business environment : IJBE
1
International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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ECONIS (ZBW)
7
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
4
Correlates of customer loyalty to financial institutions : a case study
Yavas, Ugur
;
Babakus, Emin
;
Deitz, George D.
;
Jha, Subhash
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 218-227
Persistent link: https://www.econbiz.de/10010395516
Saved in:
5
The effect of relationship desire on consumer-to-business relationships
Raciti, Maria M.
;
Ward, Tony
;
Dagger, Tracey S.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 615-634
Persistent link: https://www.econbiz.de/10009733005
Saved in:
6
Matching service recovery solutions to customer recovery preferences
Nguyen, Doan T.
;
McColl-Kennedy, Janet R.
;
Dagger, Tracey S.
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1171-1194
Persistent link: https://www.econbiz.de/10009661665
Saved in:
7
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Saved in:
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