Consumer evaluation of technology-based vertical brand extension
Year of publication: |
2010
|
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Authors: | He, Hongwei ; Li, Yan |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1366-1383
|
Subject: | Markentransfer | Brand extension | Technologie | Technology | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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