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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~person:"De Chernatony, Leslie"
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brand image
Markenführung
Brand management
5
Markenimage
5
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Beziehungsmarketing
2
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2
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De Chernatony, Leslie
Guzman, Francisco
12
Roper, Stuart
8
Christodoulides, George
5
Melewar, T. C.
5
Baumgarth, Carsten
4
Delgado-Ballester, Elena
4
Fetscherin, Marc
4
Gammoh, Bashar S.
4
Merrilees, Bill
4
Pappu, Ravi
4
Tseng, Timmy H.
4
Veloutsou, Cleopatra
4
Wallace, Elaine
4
Alpert, Frank
3
Balmer, John M. T.
3
Brexendorf, Tim Oliver
3
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3
Buil, Isabel
3
Davari, Arezoo
3
Fang, Xiang
3
Grohmann, Bianca
3
Hakala, Ulla
3
Hegner, Sabrina
3
Jevons, Colin
3
Kang, Jiyun
3
Leingpibul, Thaweephan
3
Maehle, Natalia
3
Miller, Dale
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Schroeder, Jonathan E.
3
St. Davčik, Nebojša
3
Urde, Mats
3
Voss, Kevin E.
3
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3
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2
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2
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European journal of marketing : EJM
The journal of product & brand management
Journal of business research : JBR
7
The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
5
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
5
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
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