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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~person:"Vera, Jorge"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
~type:"article"
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Vera, Jorge
Guzman, Francisco
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European journal of marketing : EJM
The journal of product & brand management
Cogent business & management
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International journal of leisure and tourism marketing : IJLTM
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International journal of pharmaceutical and healthcare marketing
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Journal of business economics and management
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Journal of retailing and consumer services
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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2
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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