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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"Aurier, Philippe"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"article"
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European journal of marketing : EJM
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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