Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Year of publication: |
2012
|
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Authors: | Séré de Lanauze, Gilles ; Aurier, Philippe |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1602-1627
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Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Tiefkühlkost | Frozen food | Frankreich | France |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Erratum enth. in: Vol. 47.2013,1/2, S. 346 |
Source: | ECONIS - Online Catalogue of the ZBW |
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