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~isPartOf:"European journal of marketing : EJM"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~person:"Gilmore, Audrey"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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European journal of marketing : EJM
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1
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
2
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
3
Scales in services marketing research : a critique and way forward
Gilmore, Audrey
;
McMullan, Rosalind
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 640-651
Persistent link: https://www.econbiz.de/10009525841
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