Scales in services marketing research : a critique and way forward
Year of publication: |
2009
|
---|---|
Authors: | Gilmore, Audrey ; McMullan, Rosalind |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 640-651
|
Subject: | Skalenertrag | Returns to scale | Marktforschung | Market research | USA | United States | Dienstleistungsmarketing | Services marketing | Theorie | Theory |
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