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~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~person:"Bang, Nguyen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Brand
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Brand affect
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Brand image
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Collectivism/individualism
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Consumer behaviour
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Consumer's needs hierarchy
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Dynamic models
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Bang, Nguyen
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
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European journal of marketing : EJM
The marketing review
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Asia-Pacific journal of business administration
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Journal of business research : JBR
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Marketing intelligence & planning
3
International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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International studies of management and organization
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Journal of global marketing
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Journal of travel and tourism marketing
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The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
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