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~isPartOf:"European journal of marketing : EJM"
~person:"Abratt, Russell"
~person:"Balmer, John M. T."
~subject:"Corporate reputation"
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Corporate reputation
Corporate culture
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Abratt, Russell
Balmer, John M. T.
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1
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1
He, Hongwei
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European journal of marketing : EJM
The journal of brand management : an international journal
5
Corporate communications : an international journal
4
Journal of business research : JBR
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Facets of corporate identity, communication, and reputation
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Foundations of corporate heritage
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
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The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
2
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
3
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
4
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
5
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
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