Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Year of publication: |
2012
|
---|---|
Authors: | Abratt, Russell ; Kleyn, Nicola |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 7/8, p. 1048-1063
|
Subject: | Unternehmenskultur | Corporate culture | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation |
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