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~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"Buil, Isabel"
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Cause-related marketing"
~subject:"Emotional brand attachment"
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Beziehungsmarketing
Cause-related marketing
Emotional brand attachment
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand extension
2
Emotion
2
Markentransfer
2
Personality psychology
2
Persönlichkeitspsychologie
2
Viral marketing
2
Virales Marketing
2
Altruism
1
Altruismus
1
Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand
1
Brand love
1
Brand loyalty
1
Business ethics
1
Cause-Related Marketing
1
Cognition
1
Conspicuous Donation Behaviour
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Cultural identity
1
Customer orientation
1
Customer satisfaction
1
Customer service
1
Dienstleistungsqualität
1
Ehrenamtliche Arbeit
1
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Babakus, Emin
Buil, Isabel
He, Hongwei
Dagger, Tracey S.
2
Paulssen, Marcel
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Abosag, Ibrahim
1
Andrews, Lynda
1
Anker, Thomas Boysen
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1
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1
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1
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1
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1
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1
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1
Bridger, Emma K.
1
Bruhn, Manfred
1
Burmann, Christoph
1
Butaney, Gul T.
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Junsong
1
Choi, Beom Joon
1
Choi, Beom-jin
1
Choi, Jin Nam
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Confos, Nicolla
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Coussement, Kristof
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Davis, Teresa
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Ding, Cherng G.
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Dou, Wenyu
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1
Folse, Judith Anne Garretson
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Review of managerial science : RMS
1
The journal of consumer marketing
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ECONIS (ZBW)
4
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Saved in:
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