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~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"Buil, Isabel"
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Cause-related marketing"
~subject:"Markentransfer"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Cause-related marketing
Markentransfer
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand extension
2
Emotion
2
Personality psychology
2
Persönlichkeitspsychologie
2
Viral marketing
2
Virales Marketing
2
Altruism
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Altruismus
1
Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand
1
Brand love
1
Brand loyalty
1
Business ethics
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Cause-Related Marketing
1
Cognition
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Conspicuous Donation Behaviour
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Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
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Cultural identity
1
Customer orientation
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Customer satisfaction
1
Customer service
1
Dienstleistungsqualität
1
Ehrenamtliche Arbeit
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Emotional brand attachment
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Babakus, Emin
Buil, Isabel
He, Hongwei
Abosag, Ibrahim
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Paulssen, Marcel
2
Roulet, Raphael
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
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Andrews, Lynda
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Anker, Thomas Boysen
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Antonetti, Paolo
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Baghi, Ilaria
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1
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1
Bijmolt, Tammo H. A.
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Birgelen, Marcel van
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Burmann, Christoph
1
Butaney, Gul T.
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Chang, Aihwa
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Chatzipanagiotou, Kalliopi C.
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Chen, Junsong
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Choi, Beom Joon
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Choi, Beom-jin
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Confos, Nicolla
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Dimitriu, Radu
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Ding, Cherng G.
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Dou, Wenyu
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European journal of marketing : EJM
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of euromarketing
1
Journal of service research : JSR
1
Review of managerial science : RMS
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The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Saved in:
5
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
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