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~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
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Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand extension
1
Brand image
1
Brand management
1
Business ethics
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Cause-Related Marketing
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Cause-related marketing
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Customer orientation
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Customer satisfaction
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Customer service
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Dienstleistungsqualität
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Emotion
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Emotional brand attachment
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Firmenimage
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Interaction quality
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Job performance
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Job satisfaction
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Kundenservice
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Kundenzufriedenheit
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Lieferantenmanagement
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Markenführung
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Moral identity
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Personality psychology
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Persönlichkeitspsychologie
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Role overload
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Babakus, Emin
He, Hongwei
Dagger, Tracey S.
2
Paulssen, Marcel
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Roulet, Raphael
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Vlachos, Pavlos A.
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of business research : JBR
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Journal of service research : JSR
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Review of managerial science : RMS
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ECONIS (ZBW)
3
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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