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~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"He, Hongwei"
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand extension
1
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1
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Cause-Related Marketing
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Cause-related marketing
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Babakus, Emin
He, Hongwei
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
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European journal of marketing : EJM
Journal of business research : JBR
4
Journal of Consumer Marketing
2
Journal of marketing management : MM
2
Asia Pacific business review
1
Decision sciences : DS
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Retail & Distribution Management
1
International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Review of managerial science : RMS
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Services marketing quarterly
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ECONIS (ZBW)
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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