//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand identity
Brand image
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Beziehungsmarketing
2
Relationship marketing
2
B-to-B-Marketing
1
Brand affect
1
Brand equity
1
Brand experiences
1
Brand extension
1
Brand love
1
Brand loyalty
1
Brand reputation
1
Branding
1
Brands
1
Business-to-business marketing
1
Cognition
1
Collectivism/individualism
1
Consumer's needs hierarchy
1
Cultural identity
1
Dynamic models
1
Emotion
1
Gastronomie
1
Homophily
1
Kognition
1
Kulturelle Identität
1
Lieferantenmanagement
1
Markentransfer
1
Personality psychology
1
Persönlichkeitspsychologie
1
Restaurant industry
1
Self-congruence
1
Social network
1
Social relations
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bang, Nguyen
De Chernatony, Leslie
Roper, Stuart
5
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Melewar, T. C.
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Buil, Isabel
2
French, Alan
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
O'Cass, Aron
2
Orth, Ulrich R.
2
Pappu, Ravi
2
Round, Griff
2
Samuelsen, Bendik Meling
2
Smith, Gareth
2
Sok, Phyra
2
Spry, Amanda
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Aldás-Manzano, Jaoquín
1
Alexander, Nicholas
1
Alpert, Frank
1
Andrews, Lynda
1
Anselmsson, Johan
1
Aurier, Philippe
1
Balabanis, George
1
Baxter, Stacey
1
Bezençon, Valéry
1
Bian, Xuemei
1
Bigné Alcañiz, J. Enrique
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
1
Bondesson, Niklas
1
Brace-Govan, Jan
1
Brodie, Roderick J.
1
Brown, Mark
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
3
Qualitative market research : an international journal
3
Asia-Pacific journal of business administration
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
3
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
4
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->