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~isPartOf:"European journal of marketing : EJM"
~person:"Bruhn, Manfred"
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Beziehungsmarketing
Social Web
Consumer behaviour
4
Konsumentenverhalten
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Relationship marketing
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Brand image
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Brand management
2
Markenführung
2
Markenimage
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Brand
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Brand authenticity
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Brand extension
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Brand perception
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Brand relationships
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Business ethics
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Cause-related marketing
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Consumer behavior
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Bruhn, Manfred
He, Hongwei
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
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Vlachos, Pavlos A.
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Butaney, Gul T.
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Campbell, Colin
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Chatzipanagiotou, Kalliopi C.
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Chen, Junsong
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Choi, Jin Nam
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European journal of marketing : EJM
Consumer-brand relationships : theory and practice
2
Customer Experience : Forum Dienstleistungsmanagement
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of customer behaviour
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of consumer marketing
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ECONIS (ZBW)
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Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
3
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
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