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~isPartOf:"European journal of marketing : EJM"
~person:"Buchanan-Oliver, Margo"
~person:"Foroudi, Mohammad Mahdi"
~subject:"Communications"
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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