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~isPartOf:"European journal of marketing : EJM"
~person:"Christodoulides, George"
~person:"Guèvremont, Amélie"
~subject:"Brand image"
~subject:"Virales Marketing"
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Brand image
Virales Marketing
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Christodoulides, George
Guèvremont, Amélie
Roper, Stuart
5
De Chernatony, Leslie
4
Buil, Isabel
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Melewar, T. C.
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Lee, Wai Jin
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European journal of marketing : EJM
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ECONIS (ZBW)
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The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
2
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
4
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
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