The brand authenticity effect : situational and individual-level moderators
Year of publication: |
2016
|
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Authors: | Guèvremont, Amélie ; Grohmann, Bianca |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 602-620
|
Subject: | Brand authenticity | Social exclusion | Emotional brand attachment | Self-authenticity | Markenführung | Brand management | Emotion | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Soziale Ausgrenzung |
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