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~isPartOf:"European journal of marketing : EJM"
~person:"De Chernatony, Leslie"
~person:"Samu, Sridhar"
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brand image
Markenführung
Brand management
5
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4
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3
Beziehungsmarketing
2
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2
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De Chernatony, Leslie
Samu, Sridhar
Roper, Stuart
6
Melewar, T. C.
5
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Schroeder, Jonathan E.
3
Woisetschläger, David
3
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2
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2
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2
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2
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2
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1
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European journal of marketing : EJM
Journal of business research : JBR
7
The journal of product & brand management
2
The service industries journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit and voluntary sector marketing
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
5
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
4
Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar
;
Lyndem, Preeti Krishnan
;
Litz, Reginald A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1581-1607
Persistent link: https://www.econbiz.de/10009707875
Saved in:
5
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
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