Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Year of publication: |
2012
|
---|---|
Authors: | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1581-1607
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Markenimage | Brand image | Nordamerika | North America |
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