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~isPartOf:"European journal of marketing : EJM"
~person:"Guèvremont, Amélie"
~subject:"Brand image"
~subject:"Marketing communications"
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Brand image
Marketing communications
Brand management
2
Consumer behaviour
2
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Markenimage
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Advertising effects
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Brand
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Brand authenticity
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Consonants in brand names
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Credibility
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Emotion
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Emotional brand attachment
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Geschlecht
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Markenartikel
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Self-authenticity
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Guèvremont, Amélie
Roper, Stuart
5
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Melewar, T. C.
3
Abosag, Ibrahim
2
Aspara, Jaakko
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French, Alan
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Lee, Wai Jin
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O'Cass, Aron
2
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Pappu, Ravi
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Round, Griff
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Samuelsen, Bendik Meling
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Bian, Xuemei
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European journal of marketing : EJM
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The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
2
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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