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~isPartOf:"European journal of marketing : EJM"
~person:"Herrmann, Andreas"
~person:"Merrilees, Bill"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbook"
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Herrmann, Andreas
Merrilees, Bill
Roper, Stuart
6
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5
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European journal of marketing : EJM
The journal of brand management : an international journal
10
Journal of business research : JBR
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management reviews : IJMR
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Journal for international business and entrepreneurship development
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Journal of marketing management : MM
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Multiple stakeholders and multiple city brand meanings
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10009572847
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