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~isPartOf:"European journal of marketing : EJM"
~person:"Lin, Chen-ju"
~subject:"Marketing management"
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The joint effect of project-level exploratory and exploitative learning in new product development
Chu, Chih-peng
;
Li, Ci-rong
;
Lin, Chen-ju
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 531-550
Persistent link: https://www.econbiz.de/10009010626
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