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~isPartOf:"European journal of marketing : EJM"
~person:"Michaelis, Manuel"
~subject:"Ambush"
~subject:"Deutschland"
~subject:"Fußball"
~subject:"Sportveranstaltung"
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Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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