Sponsorship congruence and brand image : a pre-post event analysis
Year of publication: |
2012
|
---|---|
Authors: | Woisetschläger, David ; Michaelis, Manuel |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 3/4, p. 509-523
|
Subject: | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Fußball | Football | 2006 |
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