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~isPartOf:"European journal of marketing : EJM"
~person:"Sharma, Piyush"
~subject:"Einzelhandel"
~subject:"Innovation"
~subject:"Personality psychology"
~subject:"USA"
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European journal of marketing : EJM
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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
2
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
3
Impact of store environment on impulse buying behavior
Mohan, Geetha
;
Sivakumaran, Bharadhwaj
;
Sharma, Piyush
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
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