Impact of store environment on impulse buying behavior
Geetha Mohan; Bharadhwaj Sivakumaran; Piyush Sharma
| Year of publication: |
2013
|
|---|---|
| Authors: | Mohan, Geetha ; Sivakumaran, Bharadhwaj ; Sharma, Piyush |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1711-1732
|
| Subject: | Impulse buying | Positive/negative affect | Retail shoppers | Store environment | Urge | Retailing | Retailers | Shopping | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Emotion | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201718