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~isPartOf:"European journal of marketing : EJM"
~source:"econis"
~subject:"Corporate identity"
~subject:"Corporate marketing"
~subject:"Customer satisfaction"
~subject:"United Kingdom"
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Corporate identity
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Balmer, John M. T.
3
Balmern, John M. T.
2
Burghausen, Mario
1
Chen, Weifeng
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He, Hongwei
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Heller, Michael
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Leitch, Shirley R.
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European journal of marketing : EJM
Journal of business research : JBR
16
Corporate communications : an international journal
9
Journal of retailing and consumer services
9
Journal of business ethics : JOBE
7
International journal of contemporary hospitality management
6
The employer brand : keeping faith with the deal
6
The journal of brand management : an international journal
6
Academy of Management journal : AMJ
5
Corporate reputation review
5
Corporate reputation review : an international journal
5
Journal of hospitality marketing & management
5
Marketing intelligence & planning
4
The journal of product & brand management
4
Cogent business & management
3
Economic research
3
International journal of hospitality management
3
International journal of retail and distribution management
3
Journal of Islamic marketing
3
Journal of financial services marketing : JFSM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
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Journal of the Academy of Marketing Science
3
Services marketing quarterly
3
The international journal of bank marketing : IJBM
3
The journal of applied business research
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The journal of services marketing
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The service industries journal
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Diskussionsbeiträge
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British journal of management
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Business strategy and the environment
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of emerging markets
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International journal of services, economics and management
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International review on public and non-profit marketing
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International studies of management and organization
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Journal of air transport management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
2
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
3
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
6
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
7
The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
Saved in:
8
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
9
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
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