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~isPartOf:"European journal of marketing : EJM"
~subject:"Beschwerdemanagement"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beschwerdemanagement
Markenimage
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
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Marketingmanagement
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Werbung
23
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22
Service quality
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Viral marketing
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Virales Marketing
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Großbritannien
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Personality psychology
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Social Web
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Social web
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Theorie
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Theory
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87
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Grohmann, Bianca
3
Abosag, Ibrahim
2
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Roper, Stuart
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Ashkanasy, Neal M.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Balabanis, George
1
Balaji, M. S.
1
Bang, Nguyen
1
Baxter, Stacey
1
Bezençon, Valéry
1
Bian, Xuemei
1
Birgelen, Marcel van
1
Blili, Samir
1
Bode, Matthias
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Brown, Mark
1
Bruhn, Manfred
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Burmann, Christoph
1
Camiciottoli, Belinda Crawford
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Chakravarti, Amitav
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Chang, Aihwa
1
Chang, Chia-chi
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1
Chang, Jung-Hua
1
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European journal of marketing : EJM
Journal of business research : JBR
400
The journal of product & brand management
242
Journal of retailing and consumer services
241
The journal of brand management : an international journal
216
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
91
International journal of hospitality management
84
Journal of international consumer marketing
74
Journal of marketing communications
74
The journal of consumer marketing
61
Journal of strategic marketing
57
Marketing intelligence & planning
56
International journal of consumer studies
55
International marketing review
54
Journal of global marketing
54
Marketing letters : a journal of research in marketing
53
Cogent business & management
52
Journal of marketing
52
Journal of hospitality marketing & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of fashion marketing and management
45
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of the Academy of Marketing Science
41
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : MM
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
87
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87
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
8
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
9
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
10
The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.
;
Singhapakdi, Anusorn
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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