The effect of the moral failure of a foreign brand on competing brands
Year of publication: |
2017
|
---|---|
Authors: | Maher, Amro A. ; Singhapakdi, Anusorn |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 903-922
|
Subject: | Country of origin | Spillover | Moral failure | Perceived consumer ethicality | Product-harm crises | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ethik | Ethics | Herkunftsbezeichnung | Designation of origin | Spillover-Effekt | Spillover effect | Markenführung | Brand management |
-
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter, (2014)
-
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo, (2023)
-
Chen, Tong, (2020)
- More ...
-
Marketing's accountability and internal legitimacy : implications for firm performance
Park, Hyun-soo, (2012)
-
Marketing's accountability and internal legitimacy: Implications for firm performance
Park, Hyun-Soo, (2012)
-
Marketing's accountability and internal legitimacy: Implications for firm performance
Park, Hyun-Soo, (2012)
- More ...