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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Customer satisfaction
Markenführung
Social web
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Brand image
74
Markenimage
74
Relationship marketing
50
Brand
45
Markenartikel
45
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
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Viral marketing
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Virales Marketing
21
Großbritannien
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Personality psychology
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Persönlichkeitspsychologie
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United Kingdom
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Internet marketing
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15
Social Web
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Theory
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139
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Buil, Isabel
3
De Chernatony, Leslie
3
Grohmann, Bianca
3
Roper, Stuart
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
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He, Hongwei
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Lee, Wai Jin
2
Melewar, T. C.
2
Melnyk, Valentyna
2
Mitchell, Vincent-Wayne
2
O'Cass, Aron
2
Palmeira, Mauricio
2
Paulssen, Marcel
2
Presi, Caterina
2
Roulet, Raphael
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Vlachos, Pavlos A.
2
Wallace, Elaine
2
Woisetschläger, David
2
Agrawal, Richa
1
Allen, Douglas E.
1
Alpert, Frank
1
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European journal of marketing : EJM
Journal of business research : JBR
815
Journal of retailing and consumer services
803
International journal of hospitality management
308
The journal of product & brand management
304
The journal of brand management : an international journal
284
Psychology & marketing
194
The journal of services marketing
170
Asia Pacific journal of marketing and logistics
161
Journal of travel and tourism marketing
151
Cogent business & management
149
Journal of the Academy of Marketing Science
142
Journal of hospitality marketing & management
141
International journal of contemporary hospitality management
140
Journal of strategic marketing
129
International journal of internet marketing and advertising : IJIMA
121
Journal of marketing communications
120
International journal of consumer studies
111
Journal of marketing
111
Marketing intelligence & planning
109
SpringerLink / Bücher
109
Tourism management : research, policies, practice
107
The service industries journal
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Journal of retailing
99
Journal of promotion management : innovations in planning and applied research
97
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
96
The international review of retail, distribution and consumer research
95
International journal of advertising : the review of marketing communications
94
International journal of electronic marketing and retailing : IJEMR
93
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
93
International journal of retail & distribution management
90
Journal of marketing management : MM
90
Technological forecasting & social change : an international journal
90
Journal of international consumer marketing
89
Marketing letters : a journal of research in marketing
87
Journal of internet commerce
86
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ECONIS (ZBW)
139
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
3
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
6
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
7
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
8
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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