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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand image"
~subject:"Preismanagement"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Preismanagement
Service quality
Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
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27
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27
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24
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23
Marketingmanagement
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Werbung
23
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22
Viral marketing
21
Virales Marketing
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19
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14
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Glossar enthalten
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Aufsatz in Zeitschrift
106
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English
106
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Grohmann, Bianca
3
Abosag, Ibrahim
2
Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Presi, Caterina
2
Rabbanee, Fazlul K.
2
Roper, Stuart
2
Roy, Rajat
2
Sharma, Piyush
2
Sok, Phyra
2
Tseng, Timmy H.
2
Zielke, Stephan
2
Adhikari, Atanu
1
Agarwal, Shaurya
1
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
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Bang, Nguyen
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Bian, Xuemei
1
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1
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1
Blili, Samir
1
Bode, Matthias
1
Brown, Mark
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
525
Journal of retailing and consumer services
500
The journal of product & brand management
273
International journal of hospitality management
263
The journal of brand management : an international journal
221
Psychology & marketing
136
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
116
International journal of contemporary hospitality management
102
Journal of travel and tourism marketing
102
Journal of hospitality marketing & management
99
Cogent business & management
91
The service industries journal
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of international consumer marketing
80
Journal of marketing communications
79
Journal of strategic marketing
79
Journal of marketing
78
Services marketing quarterly
74
Journal of revenue and pricing management
73
Marketing intelligence & planning
73
Journal of the Academy of Marketing Science
71
Journal of retailing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of consumer marketing
67
Marketing letters : a journal of research in marketing
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
International journal of consumer studies
62
Tourism management : research, policies, practice
62
Journal of global marketing
59
Journal of Islamic marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International marketing review
54
Journal of fashion marketing and management
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of retail & distribution management
49
Journal of promotion management : innovations in planning and applied research
49
Journal of service research : JSR
49
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
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ECONIS (ZBW)
106
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
4
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
5
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
6
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
9
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
10
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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