Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Rajesh Kumar Sinha and Atanu Adhikari
| Year of publication: |
2017
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|---|---|
| Authors: | Sinha, Rajesh Kumar ; Adhikari, Atanu |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 9/10, p. 1597-1611
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| Subject: | Reference price | Advertised reference price | Price uncertainty | Selective anchoring mechanism | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2016-0177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011755192