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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"Sportorganisation"
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Brand management
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9
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European journal of marketing : EJM
International journal of sports marketing & sponsorship
20
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
17
Journal of business research : JBR
14
Journal of sport management : the official journal of the North American Society of Sport Management
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport management and marketing : IJSMM
13
Sport management review
9
SpringerLink / Bücher
7
Psychology & marketing
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The journal of brand management : an international journal
6
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : innovations in planning and applied research
5
The journal of product & brand management
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European Sport management quarterly : ESMQ
4
Gabler Edition Wissenschaft
4
Journal of marketing communications
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Journal of promotion management : JPM
4
Journal of strategic marketing
4
Innovatives Markenmanagement
3
Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Marketing intelligence & planning
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Springer eBook Collection / Business and Economics
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Die Ökonomie des Sports in den Medien
2
Diskussionsarbeit
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Europäische Hochschulschriften / 5
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Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport finance
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Journal for global business advancement : JGBA
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Journal of customer behaviour
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1
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
2
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
3
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
4
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
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