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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Marketingmanagement"
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European journal of marketing : EJM
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
17
International journal of sports marketing & sponsorship
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of business research : JBR
11
International journal of sport management and marketing : IJSMM
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
SpringerLink / Bücher
7
Journal of advertising research
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
The journal of product & brand management
5
Gabler Edition Wissenschaft
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Sport management review
4
Innovatives Markenmanagement
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
Strategic Direction
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AMS review : official publication of the Academy of Marketing Science
2
Die Ökonomie des Sports in den Medien
2
Europäische Hochschulschriften / 5
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of the Academy of Marketing Science
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing : ZFP ; journal of research and management
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1
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
2
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
3
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
4
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
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