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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Theorie"
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Brand management
Theorie
Consumer behaviour
347
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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45
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Grohmann, Bianca
3
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3
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2
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European journal of marketing : EJM
Journal of business research : JBR
465
Journal of retailing and consumer services
297
The journal of product & brand management
295
The journal of brand management : an international journal
276
Psychology & marketing
102
NBER working paper series
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Working paper / National Bureau of Economic Research, Inc.
86
Asia Pacific journal of marketing and logistics
85
NBER Working Paper
83
International journal of hospitality management
82
Journal of marketing communications
76
SpringerLink / Bücher
75
Discussion paper / Centre for Economic Policy Research
71
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing letters : a journal of research in marketing
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of the Academy of Marketing Science
67
Journal of strategic marketing
65
Marketing intelligence & planning
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Gabler Edition Wissenschaft
62
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
61
Journal of international consumer marketing
60
European journal of operational research : EJOR
59
Economics letters
58
Journal of marketing
58
Journal of economic psychology : research in economic psychology and behavioral economics
57
International journal of consumer studies
56
International journal of industrial organization
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of marketing management : MM
56
Europäische Hochschulschriften / 5
55
Journal of marketing research : JMR
55
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of economic behavior & organization : JEBO
51
Journal of promotion management : JPM
51
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ECONIS (ZBW)
92
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92
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
5
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
6
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
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