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~isPartOf:"European journal of marketing : EJM"
~subject:"Celebrity endorsement"
~subject:"Fernsehwerbung"
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Search: subject_exact:"Werbewirkung"
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Celebrity endorsement
Fernsehwerbung
Advertising effects
69
Werbewirkung
69
Advertising
34
Werbung
33
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Brand management
8
Markenführung
8
Marketing management
7
Marketingmanagement
7
Sponsoring
7
Sponsorship
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Product Placement
5
Product placement
5
Celebrity-Werbung
4
Cognition
4
Comparison
4
Frauen
4
Kognition
4
Print advertising
4
Printwerbung
4
Target group
4
Television advertising
4
Vergleich
4
Women
4
Zielgruppe
4
Advertising effectiveness
3
Beziehungsmarketing
3
Brand
3
Children
3
Fernsehen
3
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3
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Article
8
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Article in journal
8
Aufsatz in Zeitschrift
8
Language
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English
8
Author
All
Romaniuk, Jenni
2
Astous, Alain d'
1
Balabanis, George
1
Beal, Virginia
1
Becirovic, Ilda
1
Carrillat, François A.
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chien, Ya-Lan
1
Dawes, John G.
1
Hartnett, Nicole
1
Hellén, Katarina
1
Jardine, Bryony
1
Martin, Brett A. S.
1
Martin, Drew
1
Olson, Erik L.
1
Sääksjärvi, Maria
1
Thjømøe, Hans Mathias
1
Veer, Ekant
1
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European journal of marketing : EJM
Journal of advertising research
45
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of marketing communications
24
International journal of advertising : the review of marketing communications
19
Journal of promotion management : JPM
19
Psychology & marketing
19
Journal of business research : JBR
14
International journal of sports marketing & sponsorship
12
Journal of promotion management : innovations in planning and applied research
10
Young consumers : insight and ideas for responsible marketers
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of global marketing
8
Journal of retailing and consumer services
8
Marketing intelligence & planning
8
The journal of product & brand management
8
Marketing letters : a journal of research in marketing
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
NBER working paper series
6
The journal of brand management : an international journal
6
Global business review
5
Journal of current issues and research in advertising : JCIRA
5
Journal of international consumer marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of the Academy of Marketing Science
5
NBER Working Paper
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Breaking new ground in theory and practice
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Tourism management : research, policies, practice
4
Vision : the journal of business perspective
4
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ECONIS (ZBW)
8
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
5
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
6
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
7
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
8
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
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