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~isPartOf:"European journal of marketing : EJM"
~subject:"Internet marketing"
~subject:"Rebate"
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European journal of marketing : EJM
Journal of retailing and consumer services
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Journal of promotion management : JPM
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Journal of business research : JBR
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of operational research : EJOR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
2
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
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