Buy four get 30% off : how consumers respond to missing a quantity discount
Year of publication: |
2015
|
---|---|
Authors: | Huang, Wen Hsien ; Yang, Chun-ming |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 7/8, p. 1326-1342
|
Subject: | Consumer behavior | Promotion | Purchasing | Clothing | Discounts | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Bekleidung |
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