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~isPartOf:"European journal of marketing : EJM"
~subject:"Markenartikel"
~subject:"Opinion"
~subject:"Verbraucher"
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European journal of marketing : EJM
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Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.
;
Weerakkody, Vishanth
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
Saved in:
2
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
3
Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir
;
Goldman, Arieh
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
Saved in:
4
Anti-consumption and consumer resistance : concepts, concerns, conflicts and convergence
In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1561 - 1819
Persistent link: https://www.econbiz.de/10009539412
Saved in:
5
The intellectual structure of the anti-consumption and consumer resistance field ; an author co-citation analysis
Galvagno, Marco
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1688-1701
Persistent link: https://www.econbiz.de/10009539447
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