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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingmanagement"
~subject:"Öffentlichkeitsarbeit"
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Search: subject:"Brand management"
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Marketingmanagement
Öffentlichkeitsarbeit
Brand management
125
Markenführung
125
Brand image
78
Consumer behaviour
78
Konsumentenverhalten
78
Markenimage
78
Brand
56
Markenartikel
56
Beziehungsmarketing
22
Relationship marketing
22
Marketing management
21
Branding
14
Brand architecture
12
Brand equity
11
Internet marketing
11
Markenarchitektur
11
Online-Marketing
11
Brand loyalty
10
Brands
9
Corporate reputation
9
Firmenimage
9
Advertising effects
8
Brand extension
8
Markentransfer
8
Social Web
8
Social web
8
Werbewirkung
8
Markentreue
7
Corporate culture
6
Einzelhandel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Public relations
6
Retail trade
6
USA
6
United States
6
Unternehmenskultur
6
Advertising
5
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23
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24
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24
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1
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English
24
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Balmer, John M. T.
2
Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Balmern, John M. T.
1
Berezan, Orie
1
Chen, Junsong
1
Chen, Weifeng
1
Dann, Stephen
1
Delgado-Ballester, Elena
1
Dinnie, Keith
1
Dou, Wenyu
1
Eagar, Toni
1
Essoussi, Leila Hamzaoui
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Grohmann, Bianca
1
Grohs, Reinhard
1
Guèvremont, Amélie
1
Hampel, Stefan
1
Heller, Michael
1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
Kang, Mihuyn
1
Kitchen, Philip J.
1
Krishen, Anjala Selena
1
Luxton, Sandra
1
Mavondo, Felix
1
Navarro, Angeles
1
Orazi, Davide C.
1
Raab, Carola
1
Reid, Mike
1
Reisinger, Heribert
1
Samu, Sridhar
1
Scheinbaum, Angeline Close
1
Sharma, Piyush
1
Sicilia, María
1
Spence, Martine
1
Spry, Amanda
1
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European journal of marketing : EJM
Journal of business research : JBR
56
The journal of brand management : an international journal
46
The journal of product & brand management
36
Journal of strategic marketing
26
SpringerLink / Bücher
22
Journal of retailing and consumer services
21
Journal of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : MM
14
Journal of promotion management : JPM
12
Corporate communications : an international journal
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Springer eBook Collection
11
Cogent business & management
10
Journal of the Academy of Marketing Science
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
International marketing review
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
The journal of business & industrial marketing
8
The marketing review
8
Business horizons
7
International journal of internet marketing and advertising : IJIMA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International journal of contemporary hospitality management
6
International journal of hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of business strategy
6
Journal of global marketing
6
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ECONIS (ZBW)
24
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24
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date (oldest first)
1
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
8
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
9
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
10
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
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