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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: subject:"Brand management"
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Marketingmanagement
Online-Marketing
Brand management
125
Markenführung
125
Brand image
78
Consumer behaviour
78
Konsumentenverhalten
78
Markenimage
78
Brand
56
Markenartikel
56
Beziehungsmarketing
22
Relationship marketing
22
Marketing management
21
Branding
14
Brand architecture
12
Brand equity
11
Internet marketing
11
Markenarchitektur
11
Brand loyalty
10
Brands
9
Corporate reputation
9
Firmenimage
9
Advertising effects
8
Brand extension
8
Markentransfer
8
Social Web
8
Social web
8
Werbewirkung
8
Markentreue
7
Corporate culture
6
Einzelhandel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Public relations
6
Retail trade
6
USA
6
United States
6
Unternehmenskultur
6
Öffentlichkeitsarbeit
6
Advertising
5
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29
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1
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30
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2
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2
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English
30
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Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Allen, Douglas E.
1
Aspara, Jaakko
1
Balmer, John M. T.
1
Balmern, John M. T.
1
Berezan, Orie
1
Canniford, Robin
1
Chakravarti, Amitav
1
Chen, Junsong
1
Chen, Weifeng
1
Confos, Nicolla
1
Cornelius, Nelarine
1
Dann, Stephen
1
Davis, Teresa
1
Delgado-Ballester, Elena
1
Dinnie, Keith
1
Dou, Wenyu
1
Dunne, Áine
1
Eagar, Toni
1
Essoussi, Leila Hamzaoui
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hampel, Stefan
1
Heller, Michael
1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
Kang, Mihuyn
1
Kedzior, Richard
1
Kitchen, Philip J.
1
Kleppe, Ingeborg Astrid
1
Krishen, Anjala Selena
1
Lawlor, Margaret-Anne
1
Luxton, Sandra
1
Maehle, Natalia
1
Mavondo, Felix
1
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European journal of marketing : EJM
Journal of business research : JBR
121
The journal of brand management : an international journal
79
The journal of product & brand management
77
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
39
SpringerLink / Bücher
34
Journal of promotion management : innovations in planning and applied research
32
International journal of advertising : the review of marketing communications
31
Journal of strategic marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Industrial marketing management : the international journal for industrial and high-tech firms
23
Marketing intelligence & planning
23
Journal of marketing management : MM
22
Journal of promotion management : JPM
22
Business horizons
21
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of marketing
19
Springer eBook Collection
18
Tourism management : research, policies, practice
18
Journal of advertising research
16
Journal of internet commerce
16
International journal of hospitality management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Asia Pacific journal of marketing and logistics
14
Innovatives Markenmanagement
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of global marketing
13
Journal of the Academy of Marketing Science
13
International journal of electronic marketing and retailing : IJEMR
12
International marketing review
12
Psychology & marketing
12
International journal of consumer studies
11
Journal of fashion marketing and management
11
Journal of marketing for higher education
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
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ECONIS (ZBW)
30
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date (oldest first)
1
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
8
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
9
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
10
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
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