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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingmanagement"
~subject:"Personality psychology"
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Search: subject:"Brand management"
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Marketingmanagement
Personality psychology
Brand management
125
Markenführung
125
Brand image
78
Consumer behaviour
78
Konsumentenverhalten
78
Markenimage
78
Brand
56
Markenartikel
56
Beziehungsmarketing
22
Relationship marketing
22
Marketing management
21
Branding
14
Brand architecture
12
Brand equity
11
Internet marketing
11
Markenarchitektur
11
Online-Marketing
11
Brand loyalty
10
Brands
9
Corporate reputation
9
Firmenimage
9
Advertising effects
8
Brand extension
8
Markentransfer
8
Social Web
8
Social web
8
Werbewirkung
8
Markentreue
7
Corporate culture
6
Einzelhandel
6
Persönlichkeitspsychologie
6
Public relations
6
Retail trade
6
USA
6
United States
6
Unternehmenskultur
6
Öffentlichkeitsarbeit
6
Advertising
5
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27
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Lee, Wai Jin
2
Melewar, T. C.
2
O'Cass, Aron
2
Sok, Phyra
2
Balmer, John M. T.
1
Balmern, John M. T.
1
Berezan, Orie
1
Buil, Isabel
1
Chen, Junsong
1
Chen, Weifeng
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Dinnie, Keith
1
Dou, Wenyu
1
Essoussi, Leila Hamzaoui
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gouran, Dennis S.
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hampel, Stefan
1
He, Hongwei
1
Heller, Michael
1
Huang, Yen-tsung
1
Hudson, Bradford T.
1
Kang, Mihuyn
1
Kenning, Peter
1
Kitchen, Philip J.
1
Kolo, Olivia
1
Krishen, Anjala Selena
1
Lee, Seung Hwan Mark
1
Luxton, Sandra
1
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1
Navarro, Angeles
1
Orazi, Davide C.
1
Orth, Ulrich R.
1
Raab, Carola
1
Rabbanee, Fazlul K.
1
Rampl, Linn Viktoria
1
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European journal of marketing : EJM
Journal of business research : JBR
84
The journal of brand management : an international journal
68
The journal of product & brand management
48
Journal of retailing and consumer services
28
Journal of strategic marketing
28
Journal of marketing communications
20
SpringerLink / Bücher
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing management : MM
15
Psychology & marketing
15
International marketing review
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of promotion management : JPM
12
Asia Pacific journal of marketing and logistics
11
International journal of advertising : the review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
Springer eBook Collection
11
International journal of hospitality management
10
Journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International review on public and non-profit marketing
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing
9
The marketing review
9
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Gabler Edition Wissenschaft
8
International journal of sports marketing & sponsorship
8
Journal of global marketing
8
Journal of internet commerce
8
Journal of marketing for higher education
8
Marketing intelligence & planning
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
The journal of business & industrial marketing
8
European journal of marketing
7
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ECONIS (ZBW)
27
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1
Unpacking
brand
management
superiority : examining the interplay of
brand
management
capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
5
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
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