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~isPartOf:"European journal of marketing : EJM"
~subject:"Public relations"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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European journal of marketing : EJM
Corporate social responsibility in the digital age
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
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Communicating corporate social responsibility : perspectives and practice
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Analyzing the strategic role of social networking in firm growth and productivity
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Culture and creativity in organizations and societies
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Field guide to case study research in business-to-business marketing and purchasing
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Strategies and communications for innovations : an integrative management view for companies and networks
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Successful social media and ecommerce strategies in the wine industry
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The dark side of social media : a consumer psychology perspective
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Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
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