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~isPartOf:"European journal of marketing : EJM"
~subject:"Standardization"
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European journal of marketing : EJM
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Effects of globalization on the firm
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Asia Pacific journal of marketing and logistics
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Business strategies for economies in transition : book of readings on CEE countries
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Grundlagen Export und Internationalisierung
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Hague-zagreb essays
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Handbook of research on international advertising
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International advertising and communication : current insights and empirical findings
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International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
2
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
3
Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
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