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Fernsehen
4
Television
4
Advertising effects
3
Fernsehwerbung
3
Television advertising
3
Werbewirkung
3
Fernsehprogramm
2
Television programme
2
Advertising
1
Advertising planning
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Comparison
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Consumer behaviour
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Duplication of viewing
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Europa
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Europe
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Hörfunkwerbung
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Konsumentenverhalten
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Lead-in
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Longitudinal research
1
Loyalty
1
Media usage
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Mediennutzung
1
Program scheduling
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Space technology
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Sponsoring
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Viral marketing
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Virales Marketing
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Weltraumtechnik
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4
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English
4
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Romaniuk, Jenni
2
Beal, Virginia
1
Dawes, John G.
1
Hartnett, Nicole
1
Howard, Donald G.
1
Jardine, Bryony
1
Olson, Erik L.
1
Ryans, John K.
1
Thjømøe, Hans Mathias
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European journal of marketing : EJM
The journal of media economics
30
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of sports economics
10
JMM : the international journal on media management
7
Prometheus : critical studies in innovation
7
Information economics and policy : IEP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Esomar congress
5
International journal of sport finance
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
The economic journal : the journal of the Royal Economic Society
5
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of cultural economics
4
Kyklos : international review for social sciences
4
Media-Perspektiven
4
Strategien erfolgreicher TV-Marken : eine internationale Analyse
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
The economist
4
Applied economics
3
Arts and the market
3
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
3
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing communications
3
Journal of media business studies
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
Review of industrial organization : RIO
3
Sport im Fernsehen - zwischen gesellschaftlichem Anliegen und ökonomischen Interessen
3
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
3
Technological forecasting & social change : an international journal
3
The quarterly journal of economics
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
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ECONIS (ZBW)
4
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
3
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
Saved in:
4
Advertising executives' perceptions of satellite TV's potential impact on the European Market
Howard, Donald G.
- In:
European journal of marketing : EJM
23
(
1989
)
5
,
pp. 22-30
Persistent link: https://www.econbiz.de/10001075982
Saved in:
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