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~isPartOf:"European journal of marketing : EJM"
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Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Markenführung
22
Brand image
18
Markenimage
18
Marketing management
17
Marketingmanagement
17
Dienstleistungsqualität
15
Service quality
15
Brand
13
Markenartikel
13
Confidence
9
Vertrauen
9
Personality psychology
8
Persönlichkeitspsychologie
8
Customer orientation
7
Dienstleistungsmarketing
7
Emotion
7
Lieferantenmanagement
7
Services marketing
7
Supplier relationship management
7
Brand loyalty
6
Einzelhandel
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Innovation
6
Kundenbindungsprogramm
6
Loyalty program
6
Retail trade
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Salespeople
6
Verkaufspersonal
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer service
5
Employee retention
5
Kundenservice
5
Mitarbeiterbindung
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95
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Dagger, Tracey S.
4
He, Hongwei
3
Bruhn, Manfred
2
De Chernatony, Leslie
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Maklan, Stan
2
Paulssen, Marcel
2
Phau, Ian
2
Roulet, Raphael
2
Vlachos, Pavlos A.
2
Zhu, Weichun
2
Abosag, Ibrahim
1
Anastasiadou, Kyriaki
1
Anaza, Nwamaka A.
1
Andrews, Lynda
1
Anker, Thomas Boysen
1
Ashkanasy, Neal M.
1
Aurier, Philippe
1
Babakus, Emin
1
Baker, Brent L.
1
Balaji, M. S.
1
Balmer, John M. T.
1
Bell, John E.
1
Berezan, Orie
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Bridger, Emma K.
1
Brun, Isabelle
1
Buil, Isabel
1
Burmann, Christoph
1
Butaney, Gul T.
1
Carbonell, Pilar
1
Chatzipanagiotou, Kalliopi C.
1
Chen, Annie Huiling
1
Chen, Junsong
1
Chen, Weifeng
1
Choi, Beom Joon
1
Choi, Beom-jin
1
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European journal of marketing : EJM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
95
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21
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30
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95
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21
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
22
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi
;
Yan, Li
;
Phau, Ian
;
Pérez, Andrea
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
Saved in:
23
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
24
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
25
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
Saved in:
26
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
27
Theorising practices to deliberately or accidentally control customers
Kasabov, Eduard
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1493-1520
Persistent link: https://www.econbiz.de/10011609160
Saved in:
28
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
29
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
30
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
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