Thinking styles affect reactions to brand crisis apologies
Year of publication: |
2016
|
---|---|
Authors: | Wang, Liangyan ; Wang, Shijian ; Keller, L. R. ; Li, Jie |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 7/8, p. 1263-1289
|
Subject: | Brand management | Customer behavior | Konsumentenverhalten | Consumer behaviour | Markenführung | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
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